Aston Villa owners have 'deep pockets' and can 'bankroll' signing spree - ex-AVFC chief

Aston Villa chief Damian Vidagany was right in his assessment of profit and sustainability rules [PSR] and that they are affecting the club.

That is according to ex-Aston Villa, Everton, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, after the club’s director of football operations spoke out against PSR.

Vidagany claimed that financial rules are restricting investment into the squad, but he believed that Aston Villa would still make it to the top regardless.

Player trading has been important in recent transfer windows, and will continue to be this summer, for Aston Villa to navigate around the rules, which are designed to ensure clubs spend within their means.

Even if Unai Emery’s side qualify for the Champions League, which they are on course to achieve, Aston Villa face selling players before they can buy in the transfer window.

Expert slams PSR as ‘wrong’ amid Aston Villa frustrations

Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – states that Aston Villa’s owners have enough financial power to ensure the club can not go bankrupt.

Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness thinks the ownership should be allowed to invest however much they want into the squad.

He told Football Insider‘s Inside Track podcast: “I completely agree with him [Vidagany].

“I think the PSR situation for a club like Villa, where they have got owners with reserves and deep pockets that in no way are they extending themselves or extending the club and can bankroll these sorts of things.

“I don’t know any other business where you can’t invest in something if you own it and make it better. I’ve been very clear about having bonds or different areas that you could do to put things up, so I think the PSR things are wrong.”

Aston Villa to suffer £10m blow

Amid their desire to continue increasing revenue, Aston Villa announced they would close the North Stand for an entire season whilst it went under redevelopment.

The move will increase Villa Park’s capacity to over 50,000, but former Manchester City financial advisor Stefan Borson told Football Insider that Aston Villa’s plans could impact them in the transfer market.

It is set to be short-term pain for the club, with matchday revenue predicted to drop by up to £10million next season due to the closure.

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