Best betting sites 2026: Top new online bookmakers

The UK sports betting industry has evolved to give customers a vast range of wagering options, but with so much choice, it can be difficult to discern the best betting sites on the market. The Independent strives to provide an up-to-date comparison of sports betting sites in the UK, drawing on first-hand testing, trusted third-party data and established reporting standards to assess how online bookmakers perform across key areas.