Borussia Mönchengladbach sell stadium naming rights, starting 2026/27

Nov 25, 2025 - 22:00

Gladbach and ista signed a sustainability partnership in summer 2025. The collaboration now includes a naming partnership for the Borussia-Park stadium, which has been sponsor-free since its official opening in July 2004. The deal is expected to run until at least 2031.

"We're delighted to have found a partner in ista that not only gives Borussia-Park an additional name, but also offers our stadium, many other buildings on the site and thus the entire club real added value with innovative building technology," explained Borussia CEO Dr. Stefan Stegemann at a press conference on Tuesday.

"If we want to promote sustainability, we need a trustworthy partner with expertise and a long-term perspective," he added of ista, a leading international energy service provider that focuses on increasing energy efficiency in buildings.