MID-MATCH adverts are coming to the World Cup as ITV get the go-ahead to show water break split-screen ads

Mar 5, 2026 - 15:30
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MID-MATCH adverts are coming to the World Cup as ITV get the go-ahead to show water break split-screen ads
World Cup coverage on ITV this summer is set to feature mid-match adverts, risking fury from fans watching the tournament. The heat in the US means there will be water breaks in the middle of each half. 

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