Keith Wyness: Everton now have commercial deals in place that fix 'Terrible' issues we had at Goodison

Everton are benefiting from their catering company at Hill Dickinson Stadium to agree deals to improve their food and beverage offerings.

That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, who states that the new deals could not have been agreed at Goodison Park.

Everton have recently agreed deals with Pepsi, Budweiser and Heinz, utilising their partnership with Aramark who is their food service provider at Hill Dickinson Stadium.

The Toffees are looking to grow their commercial revenue and improve the matchday experience for the fans in their first season at Bramley-Moore Dock.

Everton’s financial growth through use of Hill Dickinson Stadium could benefit the club on the pitch, with aspirations to qualify for European football this season.

Everton to ‘benefit’ from Aramark partnership

Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes the improved food and beverages at Hill Dickinson Stadium have gone down well with the fans.

Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness thinks the sponsorship deals shows the potential what the new stadium can offer Everton.

He told Football Insider‘s Inside Track podcast: “I think it’s definitely related to the food and beverage issues at the stadium with the catering company they’ve hired.

“I think it’s Aramark is the company, and they will have the links and there will be benefit for Everton in terms of the revenue. There’ll be a profit share on those sorts of sponsorships coming in.

“Look, it’s great. That could never have happened at Goodison. Believe me, I know having run Goodison. I think we had 12 boxes which I built when I was there, compared to Man United having 160 or whatever.

“Terrible kitchen layout, service layout, the whole thing. Now we’ve got state-of-the-art and yes, we can do it. I know that the food and beverages from all the reports I had were at full steam and everybody was eating and drinking very happily.

“So those sponsorships are just a sign of what a new stadium can bring when it works.” 

Everton tracking Arsenal star ahead of summer move

Wyness also told Football Insider that Everton could pursue a deal to sign Myles Lewis-Skelly in the summer transfer window from Arsenal.

David Moyes wants to add extra strength in depth to his squad ahead of next season, with the full-back areas seen as a priority.

It could be a double raid on Arsenal, with right-back Ben White also a target, as Moyes is keen to ensure Everton do qualify for Europe next season if they miss out this campaign.

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