Liverpool under fire after Billy Hogan’s viral reaction during fan protests

Apr 25, 2026 - 19:00

Liverpool is up against Crystal Palace in the Premier League today, and fans have gathered to protest the recent ticket price increase.

Liverpool recently raised ticket prices, and the decision did not go down well with the fans. The club was heavily criticised on social media after the announcement, and the fans have chosen to protest at Anfield today.

Minuto 14. La imagen es espectacular.
Todo el estadio se llena de cartulinas amarillas con la imagen de John W Henry (FSG, propietario), en protesta por la enésima subida de precios en las entradas de Anfield.
Las cámaras enfocan a Billy Hogan, Director Ejecutivo, hoy presente. pic.twitter.com/eMZSxLWHod
— (@Coque_PL) April 25, 2026

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Liverpool fans unhappy with price hike

Liverpool executive director Billy Hogan wrote to the fans, explaining the club’s decision and the reasoning behind the ticket price increase. The decision was taken to cope with the rising match-day costs and to run the club sustainably.

LFC keep repeating that their matchday costs have increased by 85% in the last decade.
What they don’t say out loud is that this is because we’ve added 15,000 more seats and increased hospitality.
Which has also meant matchday revenues have increased. By 85%. So it’s covered. pic.twitter.com/Z3eTfIbO3x
— Jay McKenna (@JayMcKenna87) April 24, 2026

Billy Hogan reacts to Liverpool fans protests

However, he has done himself no favours at Anfield today when he was spotted laughing at the protest during the game. The Liverpool fans raised yellow cardboard signs in unison to protest the price hike, and Hogan was seen laughing as the camera panned towards him.

Liverpool’s CEO, Billy Hogan, appeared to be laughing when the ticket price protest started. pic.twitter.com/kezxYcDP0e
— Anfield Edition | æ (@AnfieldEdition) April 25, 2026

The Liverpool executive director has been criticised heavily for his reaction on social media, and it remains to be seen whether the club decides to address the situation going forward.

Liverpool fans are clearly unhappy with the decision to raise ticket prices, and the club’s CEO’s reaction will only make matters worse. Time will tell whether the protest forces the club to backtrack on their decision in the coming months.

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